Campaign of the Week
Campaign of the Week
Campaign of the week: Halfords, A Summer to Remember
Halfords’ Christmas advert was a successful attempt to make the retailer’s advertising more emotive – it showed a little girl enjoying her Christmas bicycle throughout the year – and the bike and car parts retailer has chosen a similar approach for its spring and summer advert.
Campaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
Campaign of the week: 99p Stores, Hussein Lalani on Watchdog
While not a conventional marketing campaign – presumably no one would actively seek out the criticism of their business on national TV – Hussein Lalani’s response to a Watchdog segment about his business 99p Stores is a good example of how to turn bad news around.
Campaign of the week: Marks & Spencer Shwopping
Marks & Spencer’s latest foray into eco realms is aimed squarely at the consumer, marking a development on the retailer’s business-focused Plan A programme.
Campaign of the week: eBay, My Mix
EBay’s product mix is wide and varied, and its fashion advertising has always played on this.
Campaign of the week: Harrods Pinterest
Pinterest is a comparatively new platform for retailers to try, and Harrods is one of the first UK brands to do something interesting with it.
Campaign of the week: Marks & Spencer, Here Comes the Sun
Marks & Spencer has returned to its ‘M&S girls’ for the latest ad campaign, after a much discussed change in direction last year.
Campaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
-
Campaign of the week: Waitrose, The young Heston Blumenthal
-
Campaign of the week: B&Q You can do it too
-
Campaign of the week: Notonthehighstreet.com TV advert
-
Campaign of the week: Triumph Essence
-
Campaign of the Week: DFS Making everyday more comfortable
-
Clarks Image recognition technology
-
Halfords Autocentre - 'Hugs' advertising campaign
-
Marks & Spencer Smart TV app
-
Tiffany What Makes Love True
-
Blockbuster Two Weeks Free Movies
-
Ann Summers
-
Co-op Big Deals within Easy Reach
Marketing news
Tesco revamps ready meal range
Tesco has unveiled a multi-million pound revamp of ready meals across all its ranges.
HoF drives online investment as ecommerce sales grow
House of Fraser is “investing heavily” in online operations and has switched one of its distribution centres to online-only fulfilment as multichannel grows.
Sainsbury's reprimanded after Asda complaint
An advert for Sainsbury’s Brand Match has been banned after a complaint from Asda over its wording.
Oak Furniture Land to increase store numbers
Oak Furniture Land is to more than double store numbers over the next 18 months after strong growth in the past year.
Halfords drives leisure range with summer TV ad
Halfords is pushing its leisure range of ‘staycation’ holiday essentials with the launch of a a nostalgic summer TV ad campaign tonight, May 16.
M&S launches Simply M&S food range with value focus
Marks & Spencer is aiming to boost its food basket size with the introduction of a new brand, Simply M&S, which offers everyday food and kitchen cupboard staples at competitive prices.
-
King: Sainsbury's has the edge in the grocery market
-
Video: Tesco debuts Everyday Value TV advert
-
Grocers battle for frozen food market share
-
Iceland enters money-off coupon battle
-
Tesco launches £10 off voucher deal
-
eBay launches new spring ad campaign for fashion
-
Argos to widen revenue stream by selling adverts
-
Halfords to invest £6m driving growth
-
Tesco puts £110m advertising account under review
-
Tesco Value replaced by Everyday Value range
-
Sainsbury's ‘Feed Your Family for £50’ campaign banned
-
Co-op remodels stores to improve local appeal
-
Marks & Spencer launches summer ad campaign
-
Lidl makes fresh move as Easter battle begins
