Marketing
News about marketing and advertising in the retail industry
Retail Marketing News
In pictures: PayPal Etail Awards 2012 winners revealed
The winners of the Retail Week and Drapers PayPal Etail Awards 2012 were announced at a ceremony in London last night.
Mamas & Papas to sell product on Amazon and Tesco sites
Mamas & Papas has identified digital marketplaces as central to its online growth strategy.
Tesco revamps ready meal range
Tesco has unveiled a multi-million pound revamp of ready meals across all its ranges.
In Depth
JJB Sports: Back in the game and hungry to win
With a new store format and fresh vigour, JJB Sports could potentially perform a remarkable turnaround.
How Facebook has changed retail
As Facebook floats with a valuation of more than $100bn, Retail Week asks what advantages the social network has created for retailers?
Campaign of the Week
Campaign of the week: Halfords, A Summer to Remember
Halfords’ Christmas advert was a successful attempt to make the retailer’s advertising more emotive – it showed a little girl enjoying her Christmas bicycle throughout the year – and the bike and car parts retailer has chosen a similar approach for its spring and summer advert.
Campaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
Nick Bubb's verdict: Mothercare - can a new broom sweep clean?
New chief executives of troubled companies always enjoy a brief honeymoon period, when they can enthusiastically set out their “three year turnaround plan” and implicitly rubbish everything their predecessors have done.
