H&M sales plummet
Swedish fashion retailer H&M has posted a 10 per cent fall in like-for-like sales for April after bearing the brunt of cold weather, but said trade in the first two weeks of May had improved.
Total sales for April dropped 1 per cent, compared with the previous year.
H&M managing director Rolf Eriksen said: “Considerably colder weather in most markets led to substantially weaker sales.”
However, he added: “The negative sales trend ended with warmer weather in the beginning of May. Sales during the first two weeks of May have been very satisfying.”
H&M trades from 1,560 stores.
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