The 90-second clip sends the message that it is not only the day itself that makes Christmas magical but every moment leading up to it – from putting up the tree, to wearing festive pyjamas.

The ad, which is called “Jodie”, was created by Grey London and directed by Gary Freedman.

It features mum-of-two Jodie, who lists all her favourite moments including the neighbour’s Christmas lights display zapping the National Grid, getting a 12ft tree into a 10ft room, terrible Christmas music and getting and giving presents to absolutely everyone, including the postwoman and the bin man, with help from the Very app.

The ad’s tagline is “Christmas is this Very moment”.

Very chief marketing officer Carly O’Brien said: ”It is great to see our new brand platform, ‘Life is this Very moment’, brought to life for Christmas with a truly uplifting campaign that we believe our customers can relate to.

“It’s honest, raw and captures what’s really special about the whole of the Christmas period, not just the day itself. It is a celebration of every single moment in the countdown to December 25 and it goes beyond the festive celebration, which we know might not be the same this year.”