The hype around Black Friday has reached fever pitch but the US-import is still growing slower than Cyber Monday when it comes to sales.

Black Friday Cyber Monday infographic

Sales on Black Friday are expected to grow 6.5% year-on-year from £341m to £363m, while it is estimated there will be 11.4% growth on Cyber Monday as sales jump from £499m to £556m.

Black Friday came to prominence in the UK last year when Asda launched promotions in-store, but comprehensive figures compiled by Retail Week show Black Friday still has a lot of catching up to do before it reaches the scale of Cyber Monday.