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Retailers all over the world are taking a more personal approach to their customers in a bid to stand out from the crowd.
More Christmas news & analysis
Selfridges has opened a 3,000 sq ft festive space four months ahead of Christmas, as it targets tourists in the capital.
Retailers and carriers should already be into their peak planning, and need to understand it now starts earlier than ever before, says Hermes sales and marketing director Mark Pettit
Selfridges’ move to open its Christmas shop in August is entirely in keeping with its now established reputation as a maverick retailer.