Mothercare is a mother, baby and children’s retailer, selling products including clothing, cots and prams, hoping to establish itself as a hub for expectant parents. Over recent years Mothercare has been trying to transform the global brand into a digitally led business, supported by a modern, much smaller, store estate. The retailer had been endeavouring to reinvigorate its brand reputation as a trusted source of not only products but also advice for new parents and parents-to-be, focusing on relationship retailing and customer service. However, in November 2019 Mothercare UK and its services arm collapsed into administration, with its wider international arm continuing to trade as normal. In late 2019, Boots was named as Mothercare’s exclusive franchise partner in the UK, to stock Mothercare-branded clothing, home and travel products in larger stores from the middle of 2020, closely followed by an online launch. A number of shop-in-shops within Boots stores could also be on the cards. The partnership secures Mothercare’s future in the UK for at least five years.
Mothercare has posted a decline in revenue and international sales as it continues efforts to “refinance the group” and ensure “adequate and appropriate financing for the future”.
Mothercare has reported a drop in revenue and profit ahead of completing a refinancing of the business to ensure it has “adequate and appropriate” funds for the future.
Chief executive of Mothercare Daniel Le Vesconte has stepped down after just five months at the helm.
Retail Week rounds up the actions being taken by retailers in response to Russia’s invasion of Ukraine. Last updated March 29, 2022.
Struggling retailer Mothercare has announced a franchise deal with Boots that will see its current range of products extended in the health and beauty retailer’s stores.
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