Opinion

Comment: Sales knowledge is vital to ecommerce success

By 2014-07-25T07:00:00

With anywhere between 25% and 60% of traffic coming through a mobile device, Superdrug, LK Bennett and B&Q, to name but a few, will be losing sales every day because they don’t have  mobile-optimised sites.

Retailers must leverage knowledge of their customers’ needs to optimise their ecommerce offers if they want to succeed in online retail.

 

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