Opinion

Comment: Customer choice should be curated not confusing

By 2014-08-28T10:49:00

Rough Trade aren’t afraid to tell customers what to like; to be active in that recommendation, even operating subscription schemes that send customers the specific tracks Rough Trade think they should be listening to.

Unfettered choice without curation, inspiration and discovery is paralysing. Retailers should make it easy for people to buy.

 

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