Value retailer Original Factory Shop is to focus on growth in fashion and footwear after revealing a bumper set of sales and profits for the year to March 28.
Chief executive Angela Spindler said she is âconfident of another good yearâ in 2010 as the retailer revs up its fashion lines and lays out plans for 500 stores by 2020.
In the year to March 28, earnings before tax rocketed 31% to ÂŁ14.7m while like-for-likes increased 7%. Revenue jumped 35% to ÂŁ132m. Since the year end, Spindler said current trading was âon targetâ but added that the retailer could âdo with a bit more warm weatherâ.
Spindler said the business had benefited from advances made in fashion, âparticularly footwearâ. She also said developments made in snacks and health and beauty had helped improve sales.
Fashion and footwear presently account for 55% of the mix, while homewares account for 37%.
Spindler said the proportion of sales coming from fashion in the present year would âstay flat or grow a bit this yearâ, adding that footwear is âa key differentiatorâ.
The retailer will focus on footwear range development this year and tweak its merchandising in time for autumn.
The 134-store retailer opened 30 stores in the year and plans another 35 openings this year. Spindler ruled out acquiring businesses to drive growth. She added that the retailerâs consistency was âmost pleasingâ, with this year yielding the second year of growth in earnings before tax above 25%.
The value retailer launched its own-brand womenswear range, Mimosa, at the beginning of March. The ârelaxed casual rangeâ is aimed at 40-plus shoppers - Original Factory Shopâs target customers.
The retailer has begun a programme to create âbrighter, lighter, more contemporaryâ shops with improved navigation. Three were revamped last year at a cost of ÂŁ50,000 each, with a further 12 expected this year.



















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