Shares in fashion etailer Boohoo have frequently traded below the 50p placing price since listing, despite it being a growth story.

Shares in online fashion specialist Boohoo.com have frequently traded below the 50p placing price since listing, despite it being a high-growth story.

But Tuesday’s maiden interims may help stem investor tears by providing reassurance that the retailer is coming good on its flotation promise.

The numbers were all going in the right direction as sales and profits rose in the first half, and full-year expectations should be met.

Boohoo has invested since its IPO whether in its supply chain or the launch of a responsive website, which displays according to the screen size of whatever device a customer may be using.

And consumers seem to like the etailer. Active customer numbers climbed 33% year on year to 2.7 million.

The picture wasn’t completely rosy however. Like rival Asos, unfavourable currency movements have been a drag on the business in Australia. But there has been a return to growth there on a sterling and local currency basis.

So plenty of good news, and perhaps the shares will make it above the offer price again.

That would stop some of Boohoo’s investors from blubbing on their experience so far.