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Unusually for an online retailer, MyDeco.com has opened a popup shop. Although no products are directly for sale in the Notting Hill shop, MyDeco will use it to promote its online offer, show off new tools like its online room planner, and host events with designers and interior design bloggers.
In this video interview with Lisa Berwin, MyDeco.com founder Brent Hoberman explains why the home furnishing site has opened a London pop-up shop and the ideas that excite him about the future of online retail.
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