Adrian Cotterill
Recent activity
Comments (4)
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Comment on: Sign of the times: Digital signage
Lessons Learnt could and should read "Gen 2.0 rules for retail" which are widespread since first published July 2008 and quite simple... - Bring screens down to eye level - Build screens into endcaps, fixtures and shelving - Abandon the 2001-2002 “hang and bang” model where flat screens are hung nilly-willy around the store, mostly in locations that are difficult for shoppers to see - Control audio so that the soundtrack of these networks is welcomed by shoppers and store employees alike - Pack merchandise around the screens and speakers, so that the sound-and-motion media serves a useful purpose for both marketing and merchandising just as conventional Point-of-Purchase displays do See http://www.dailydooh.com/archives/2389
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Comment on: Digital screens - retail has seen it all before
Pretty much spot-on. The problem with this trial and with Amscreen installs generally is that they are not heeding the lessons of the past (i.e. those digital screen networks that have failed or not done so well). Walmart learnt a lot of lessons (and spent a lot of momey in doing so). These so called Gen 2.0 networks work quite well. There are 5 basic rules, detailed here http://www.dailydooh.com/archives/2389 It's a shame because Amscreen with their money (and prestige owners) could do retail and the OOH industry a lot of good instead they seem intent on dragging it back 6 or 7 years
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Comment on: Tuned in
Very good article. Readers may be interested to know that we rated all of the music providers recently - Immedia Broadcasting were number 2 globally... see http://www.dailydooh.com/archives/1905
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Comment on: Through the looking glass
Very nice article. We covered the Carphone Warehouse story a couple of times and have several pictures at http://www.dailydooh.com/archives/1836 and http://www.dailydooh.com/archives/1825 and http://www.dailydooh.com/archives/1827
