PC World Enfield

Where in the world? Enfield actually. This is DSGi's latest attempt to provide a new shopping environment for its customers.

Traditionally, PC World has been laid out with a racetrack that guides shoppers around the space - whether they want to or not. At Enfield, by laying the store out on a grid, shoppers can get to where they need to be more quickly and the retailer has been able to radically increase the number of SKUs on display.