Wickes gives thumbs up to web review tool

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Wickes says it is happy with the volume of feedback from a ratings and reviews service it added to its web site four months ago.

Almost 1,300 reviews of 680 products have been uploaded by customers since the Bazaarvoice service went live before Easter.

The Easter period was important because it is the DIY trading peak and therefore represented a good opportunity to generate customer opinions about its own-brand products to lift sales.

Wickes general manager of e-commerce Keith Hamilton said: "We are so confident in our products that we feel comfortable introducing ratings and reviews to create interaction and enable customers to influence one another."

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