House of Fraser eyes luxury brand tie-ups
- Published: 27 June 2008 08:00
- Last Updated: 30 June 2008 12:53
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House of Fraser is understood to be in talks with luxury French fashion brands Louis Vuitton and Hermes to open shop-in-shops in its Glasgow store.
The initiative follows chief executive John King's strategy to take the 61-store chain upmarket by introducing premium brands and overhauling stores.
The Glasgow department store is undergoing a three-year overhaul and the decision to include this type of upscale brand in the shop-in-shop format is a first for the retailer.
If successful, the arrangement will represent a move further into the echelons of luxury for House of Fraser, which has drafted in a raft of mid-upper market brands and focused on re-energising its own-label brands in an attempt to become a national premium department store chain.
In May, it signed a UK exclusive to sell designer label Ralph Lauren's womenswear range, Lauren, in 25 of its stores.
A House of Fraser spokeswoman said: "We are in talks with a number of premium brands to introduce a new shop-in-shop concept in our Glasgow store, which is undergoing extensive refurbishment."
Creative work on the Glasgow store is being carried out by London-based design consultancy Kinnersley Kent Design.
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