RWC08: Pessina puts Europe at heart of Alliance Boots strategy
- Published: 12 March 2008 18:31
- Author:John Ryan | More by this Author
- Last Updated: 12 March 2008 18:36
In a wide-ranging speech at the Retail Week Conference in London today, Stefano Pessina, executive chairman of Alliance Boots, said that rolling out the Boots brand and name across Europe, as well as improving the store portfolio in the UK, would be at the core of the retailer's strategy.
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